Research
Market research
Research that shows where to compete, and how to win there.
01The problem
Big decisions, made on hunches.
- 1.1
Big bets, thin evidence.
Launches and expansions are planned on a few conversations and a borrowed report.
- 1.2
Markets that look alike from a distance.
India is many markets. What works in Mumbai may not work in Kolkata, Siliguri or Durgapur.
- 1.3
Customers you haven’t asked.
The people who’d buy are rarely asked what they need, or what they’d pay.
- 1.4
Competitors you’ve underestimated.
Local players, informal alternatives and doing nothing all compete for the same customer.
02What we do
Evidence you can act on.
Every study starts from the decision it has to support.
- Market sizing
- How big the opportunity is, built bottom-up and checked top-down.
- Competitor analysis
- Who you’re up against, how they price, and where they’re weak.
- Customer research
- Interviews and surveys that show what people need and what they’ll pay.
- Go-to-market studies
- Segments, channels, pricing and partners for a launch.
- Entering India and Eastern India
- For companies abroad looking at India, with West Bengal and the east as a focus.
- Taking Bengal businesses abroad
- For local companies ready to sell to customers in other countries.
03How it runs
A typical study.
About eight weeks from the first question to a recommendation.
- 01Week 1
Frame
Agree the decision the research must support.
- 02Weeks 1–4
Gather
Desk research, interviews and surveys.
- 03Weeks 4–6
Analyse
Models, patterns and the story the evidence tells.
- 04Weeks 6–7
Recommend
A written report with a clear recommendation.
- 05Week 8
Present
A workshop with your team to test it and plan next steps.
04What you get
A report you’ll keep coming back to.
With the data behind it, so you can update it as the market moves.
- MR-01
Research brief
The decision, the questions and the method.
- MR-02
Market model
The size of the opportunity, and its assumptions.
- MR-03
Competitor map
Who’s there, and where the gaps are.
- MR-04
Customer insights
What buyers told us, in their words.
- MR-05
Final report
The evidence and the recommendation.
- MR-06
Workshop
Your team, the findings, and a plan.
05Questions
What people ask us.
Can you research markets outside India?
Yes. We work across global markets, with a particular focus on India and the east.
Do you run interviews and surveys in Bengali?
Yes, in Bengali or English, whichever suits the people we’re asking.
How is this different from buying a market report?
A bought report answers someone else’s questions. Ours starts from your decision and ends with a recommendation for it.
Do we get the raw data?
Yes. You get the models and the interview notes, anonymised where we’ve agreed to.
Know the market before you move.
Tell us the decision you’re facing, and we’ll propose a study to support it.